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PR Tools for your Small Business
PR is one of the cheapest and most effective small business marketing tools. If you want to get your company, your product, your service or yourself into the news, check out these tools:
Small Business PR and Marketing Resources |
PR Leads offered by Dan Janal - Since joining PR Leads in 2004, I have been quoted in literally hundreds of publications. PR Leads is directly responsible for hooking me up with reporters from Entrepreneur Magazine, Inc. Magazine, United Press International and many, many others. The PRLeads service matches you (or key executives from your business) with reporters and editors who are looking for sources they can quote in stories they're writing. Hard to believe? I thought so too, at first. But then I joined PRLeads and was fielding queries from reporters and editors the very next day. If you want to grow your small business, let me reiterate two known facts: 1) publicity builds awareness and 2) PRLeads gets you publicity. Highly recommended.
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 The Ultimate Guide to Getting Booked on Oprah by Susan Harrow - This guide is the first and only manual that contains all the EXACT information you need make your dream of appearing on Oprah a reality. Not only does it contain step-by-step information on how to get the producers' attention, it also offers a list of the producers' names. This is important because the show no longer displays the producer's credits after the show so you can't find out their names. There is only guide that covers this topic and only ONE database that contains Oprah's producers' direct numbers…this is it.
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 Soundbite System for Success by Susan Harrow - The Soundbite System for Success helps you-entrepreneurs, authors, speakers, coaches, salespeople, leaders and visionaries-create sizzling tidbits that create a buzz for your product, service, book or cause. The media really values a brief hook and this resource fully trains you how to deliver one. A package of 7 CD's, pdfs, templates and access to a private forum are included.
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 How to Get a Six Figure Book Advance: for Coaches and Consultants by Susan Harrow - Whether you're a seasoned author, a first-time novice or anyone in between, find out how you can be one of the upper echelon of authors who command big money. Once you're an author of this caliber you can raise your coaching, seminar, and speaking fees, get more prestigious clients, and increase your passive income with popular products. In this seminar you'll discover what it takes to deepen your brand, elevate your coaching profile and be a best-selling author, like many of Susan's clients who have gotten hefty 6 figure advances for their books. 2 CD's or electronic transcripts.
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 How to Market your Business with Booklets by Paulette Ensign - I first heard Paulette speak at a Publisher's Marketing Association conference. Wow! She is the "booklet queen" and can show you how to build a promotional program around booklets. Paulette has sold well over a million copies of her own tips booklet, in 4 languages and various formats, without spending a penny on advertising; so she knows what she's talking about. Look around her site where she offers home study course, manuals and booklets (of course) on the process. This could be one way to make your marketing and promotional efforts unique.
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 How to be your Own Publicist; Everything you Need to Know to Act like a PR Pro by Jessica Hatchigan - This book shows small business owners and entrepreneurs how to generate good PR without hiring an outside firm. Written in an engaging and accessible style, it combines guidelines to maximize, multiply, and even recycle publicity leads with templates, checklists, and step-by-step instructions to help publicity beginners secure positive, profitable media coverage. Some books just feel good on my shelf, this is one of them.
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Available at Amazon.com
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Available at Amazon.com
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