The internet has open a whole new venue for retail marketing which is wider in scope but very competitive as well. Marketing products on the web means that it can potentially reach beyond the location of the manufacturer or supplier. However, the competition becomes more crowded and challenging with thousands of site vying to for the same group of customer or market. The strategies to be employed are likewise very much different from the traditional approaches that are long been in use. Instead for physical store, websites serves as the virtual shops for retailer. Perhaps the similar nature for both of these areas is the importance of putting a display or design that will caught the attention of the customers.

However unlike actual retail store displays, web design is more than just the look but also functionality. It needs to be serve other functions like providing the information about the shop and linking people to the products or information they need to know like pricing, ordering, and shipping among others. Websites furthermore also serves the role of the sales attendant since this will be the venue that will provide all the relevant information that a potential customer would normally ask. For this reason, innovative and helpful web design is a key element in retail marketing strategies.