The Challenge

When we first met Terry Bryce, president of T. Bryce & Associates, he was concerned that industry consolidations were heating up the industrial tooling industry right at a time when his largest supplier was reducing its role in cooperative marketing efforts. Terry asked Emerge Marketing to help him raise his company's profile and introduce prospects to T Bryce & Associates' superior industrial machinery.

The Emerge Solution

Emerge Marketing worked with the Plymouth-based machine tool distributor to research the company's customers through a series of one-on-one interviews with customers. The results helped us develop an integrated marketing plan that focused on direct mail, electronic marketing and a series of on-site seminars/demonstrations.

The Benefits

Emerge's marketing plan allows T. Bryce & Associates to make the most of their resources by providing the company with:

• A plan tailored to their unique industry
• Crucial customer feedback on their company and
• A roadmap for future marketing activities.

If you'd like more information on how a marketing plan can help your company, contact us at lipe@emergemarketing.com or (612) 824-4833.