The Challenge

Smarte Carte, widely known for its line of airport baggage carts, recently developed a new locker using 'smart technology.' With the goal of expanding locker distribution into three new markets - amusement parks, ski areas and waterparks - Ed Rudis, Smarte Carte president/COO, and Tammi Phippen, marketing manager, turned to Emerge Marketing for help.

The Emerge Solution

Expanding into new markets requires knowledge of each market's size and growth potential, barriers to entry, and competitors. Using a variety of primary and secondary research methods, Emerge Marketing developed baseline information for each of Smarte Carte's target markets. We then conducted in-depth interviews with buyers in these markets. We compiled our findings and presented the detailed results to Smarte Carte's domestic and international management team.

The Benefits

Emerge Marketing positioned Smarte Carte for success by arming the company with:

• A comprehensive study of new markets for Smarte Carte's executives & board members
• Quantified analysis of new markets
• Vital market knowledge that saved significant dollar investment
  

For more information about how Emerge Marketing can help your company expand into new markets, contact us at lipe@emergemarketing.com or (612) 824-4833.