Virtual Marketing Director

The Challenge
Although Mainline Cruise & Travel had several employees implementing marketing projects, the company needed a strategy to ensure a strong and continuous marketing effort. The company needed someone to drive the marketing effort, prioritize the numerous marketing programs underway, and ensure that the highest priorities were implemented.

The Emerge Solution
Emerge Marketing's first task as Virtual Marketing Director was to develop a strategic marketing plan. Working with the marketing manager, the marketing assistant and many of the company's managers & agents, we facilitated planning sessions with the company's top vendors and held regular strategy sessions to devise future marketing strategies. The marketing plan that emerged served as a blueprint for the company's marketing activities. Among the highest-priority marketing programs were newspaper ads, billboard advertising, radio advertising, direct mail, face-to-face selling events and a website relaunch.

The Benefits
As Mainline Cruise & Travel's Virtual Marketing Director, Emerge Marketing has helped the company dramatically improve its marketing by:

• Adopting a more strategic approach
• Focusing on key marketing programs to grow the business
• Strengthening its branding efforts
• Maintained flexibility by outsourcing elements of its marketing department.

For more information on how a 'virtual marketing department' could help your business, contact us at lipe@emergemarketing.com or (612) 824-4833.